Product Launch Event Calculator
Plan your product launch budget across PR, digital marketing, events, and influencer partnerships.
Cómo Usar Esta Calculadora
Set your total launch budget
Allocate percentages to each channel
Add specific tactics and costs
Get a complete launch budget breakdown
Preguntas Frecuentes
How much should I spend on a product launch?
Launch budgets typically range from 10-30% of first-year revenue targets. Critical launches may warrant more. Consider competitive pressure and market timing.
How should I split launch budget?
A common split is 30% PR/earned media, 40% paid advertising, 20% events/activations, and 10% influencer partnerships. Adjust based on your product and audience.
When should launch promotion start?
Begin teaser campaigns 4-6 weeks before launch. Ramp up the final 2 weeks with major push on launch day and sustain for 2-4 weeks after.
Should I do a launch event?
Events create buzz and media moments but are expensive. Consider virtual events, influencer unboxings, or exclusive previews as alternatives to large physical events.
How do I measure launch success?
Track media mentions, social engagement, website traffic, demo requests, and sales. Compare to pre-launch baselines and set specific targets for each metric.
Por Qué Usar Esta Calculadora
- Allocate budget across launch channels
- Balance paid, earned, and owned media
- Plan influencer and press outreach
- Track launch day and sustained promotion
- Coordinate multi-channel launch timing
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de events.
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"La calculadora de capacidad de venue nos salvó de reservar un espacio que hubiera sido muy pequeño. Crisis evitada."
Coordinador de Eventos, Eventos Corporativos