Sponsorship Value Calculator
Calculate the value of event sponsorships based on audience reach, impressions, and activation opportunities.
Cómo Usar Esta Calculadora
Enter audience demographics and size
Add logo placement and media impressions
Include activation and hospitality benefits
Calculate sponsorship value range
Preguntas Frecuentes
How do I value a sponsorship opportunity?
Calculate the cost of equivalent paid advertising (CPM for impressions), add premium for audience quality and engagement opportunities, then factor in hospitality and activation value.
What's a typical sponsorship pricing model?
Start with media value of logo placements, add 30-50% for audience engagement opportunities, then tier packages (Title, Presenting, Supporting) at different price points.
How do I prove sponsorship ROI?
Track leads generated at your booth/activation, social media mentions, brand lift surveys, and direct sales attributed to the event. Require post-event reports from organizers.
Should I sponsor industry events?
Evaluate based on audience fit, competitor presence, activation opportunities, and your sales team's ability to work the event. Quality of engagement matters more than raw attendance.
What activation elements drive most value?
Speaking opportunities, VIP access, and exclusive hospitality typically outperform logo placement. Interactive booth experiences and lead capture generate measurable pipeline.
Por Qué Usar Esta Calculadora
- Price sponsorships based on real value
- Compare sponsorship opportunities
- Negotiate better sponsorship deals
- Track sponsorship ROI by activation
- Build tiered sponsorship packages
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de events.
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"Usamos la calculadora de catering para nuestro lanzamiento de producto. Las estimaciones por invitado coincidieron perfectamente con los costos reales."
Brand Manager, Bienes de Consumo