Content Marketing ROI Calculator
Calculate the ROI of your content marketing efforts including blog posts, videos, podcasts, and whitepapers.
Total visits from content
Traffic → Leads
Leads → Customers
12-Month Content Marketing ROI
1400%
$672,000 profit
Total Investment
$48,000
$4,000/mo
Total Revenue
$720,000
$60,000/mo
Leads Generated
720
Cost per Lead
$66.67
Customers Won
144
Cost per Customer
$333
Breakeven
1 months
Blog Post Insights
Typical lifespan: 24 months
Lifetime value per piece: $179,500
Cómo Usar Esta Calculadora
Select your primary content type
Enter monthly production volume and costs
Input traffic, conversion rates, and deal value
See ROI, revenue, and lifetime value per piece
Preguntas Frecuentes
What is a good ROI for content marketing?
A healthy content marketing ROI is 300-500% over 12 months. Top-performing programs can see 1,000%+ ROI. Content marketing typically takes 6-12 months to show positive returns due to the compounding effect of content.
Which content type has the best ROI?
Whitepapers and case studies often have the highest conversion rates (8-12%) despite higher production costs. Blog posts have lower conversion rates (2-4%) but scale better. Video content drives high traffic but requires more investment.
How long does content marketing take to show results?
Most content marketing programs take 6-12 months to become profitable. Blog posts may take 6+ months to rank in search. However, content has a long lifespan—a quality blog post can drive traffic for 2+ years.
What is a good cost per lead for content marketing?
B2B content marketing cost per lead typically ranges from $50-200. B2C is often lower at $20-80. This compares favorably to paid advertising which can cost $100-500+ per qualified lead.
How do I improve content marketing ROI?
Focus on conversion rate optimization, create content targeting bottom-of-funnel keywords, repurpose content across channels, update and refresh older content, and build email capture into all content.
Por Qué Usar Esta Calculadora
- Calculate ROI across content types
- Track leads and customers generated
- See cost per lead and customer
- Project breakeven timelines
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de marketing.
Cotización GratisInsertar Esta Calculadora
Agrega esta calculadora a tu sitio web gratis.
"Usamos estas calculadoras en cada presentación con clientes. Facilitan establecer expectativas realistas y demostrar el ROI proyectado."
Director de Cuentas, Agencia Digital