Conversion Rate Calculator

Average e-commerce conversion rate is 2-3%, while top performers achieve 5-10%. B2B landing pages average 2-5%, with optimized pages reaching 10-15%. Lead gen forms typically convert at 3-8%.

Improve conversions by optimizing page speed, simplifying forms, adding trust signals, improving mobile experience, using clear CTAs, A/B testing variations, and ensuring message match between ads and landing pages.

Macro conversions are primary goals (purchases, sign-ups). Micro conversions are smaller actions indicating engagement (email opens, add-to-cart, video views). Track both to understand the full customer journey.

Low conversion rates often result from poor targeting (wrong traffic), slow page speed, confusing design, lack of trust signals, weak value proposition, or friction in the checkout/signup process.

Revenue impact = (New rate - Old rate) × Visitors × Average Order Value. Even a 0.5% conversion rate improvement on 100,000 monthly visitors at $100 AOV equals $50,000 additional monthly revenue.