Google Ads Budget Calculator
Plan your Google Ads budget based on keywords, competition, and conversion goals. Essential for PPC campaign planning.
Cómo Usar Esta Calculadora
Select your industry and competition level
Enter target clicks or conversions
Adjust estimated CPC based on keywords
Calculate recommended monthly budget
Preguntas Frecuentes
How much should I spend on Google Ads?
Start with $1,500-$3,000/month for testing. Competitive industries may need $5,000-$10,000+ monthly. Budget should be enough to generate 100+ clicks for statistically significant data.
What's the minimum Google Ads budget?
Google has no minimum, but $10-$50/day ($300-$1,500/month) is the practical minimum to test campaigns effectively. Highly competitive keywords may require $100+/day to compete.
How do I allocate budget across campaigns?
Allocate 60-70% to proven performers, 20-30% to testing new keywords/audiences, and 10% to brand campaigns. Adjust based on performance data and business priorities.
Should I use daily or monthly budgets?
Google uses daily budgets but may spend up to 2x on high-traffic days (balancing over the month). Set daily budget as monthly budget ÷ 30.4 to control spending.
When should I increase my budget?
Increase budget when campaigns are profitable, limited by budget (high impression share loss), and you have room to scale. Ensure you're not just paying more for the same results.
Por Qué Usar Esta Calculadora
- Plan Google Ads budgets strategically
- Estimate costs by keyword competition
- Calculate required spend for goals
- Optimize budget across campaigns
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"El desglose del presupuesto nos ayudó a identificar dónde estábamos gastando de más. Reasignamos el 20% de nuestro presupuesto a canales de mayor rendimiento."
Gerente de Marketing, Marca E-commerce