Instagram Influencer Pricing Calculator

A common formula is $10 per 1,000 followers for a feed post, adjusted for engagement rate and niche. High-engagement accounts (6%+) can charge 1.5x more. Finance and tech niches command 40-50% premiums.

Nano influencers have 1K-10K followers and typically charge $10-100/post. Micro influencers have 10K-100K followers and charge $100-500/post. Smaller influencers often have higher engagement rates.

Exclusivity periods (preventing promotion of competitors) typically add 50% to the base rate. Usage rights for paid ads add another 25%. These can significantly increase the total campaign cost.

Yes, Reels typically command 1.5x the rate of a standard feed post due to higher production effort and often better reach. IGTV/long-form video can be 2x the standard rate.

Bulk discounts are common: 10% off for 3+ posts, 15% off for 5+ posts, and 25% off for 10+ posts. This incentivizes longer partnerships while maintaining your per-post value.