PPC Budget Calculator
Plan and calculate your PPC advertising budget based on goals, CPC estimates, and conversion targets.
Cómo Usar Esta Calculadora
Enter your target number of conversions
Input estimated CPC and conversion rate
Calculate total budget needed
Adjust parameters to optimize spend
Preguntas Frecuentes
How much should I spend on PPC?
PPC budgets depend on your industry, competition, and goals. Start with a test budget of $1,000-$3,000/month to gather data, then scale based on ROAS. Most businesses spend 5-15% of revenue on digital advertising.
How do I calculate the right PPC budget?
Calculate budget by working backwards from goals: Target conversions × (1/conversion rate) × estimated CPC = budget. Add 20-30% buffer for testing and optimization.
Should I increase my PPC budget?
Increase budget if your campaigns are profitable (positive ROAS), limited by budget caps, and you have room to scale. Ensure you're not just spending more on underperforming keywords.
What's the minimum PPC budget?
Minimum effective budgets vary by industry. For competitive industries, $1,500-$3,000/month is often the minimum to generate meaningful data. Less competitive niches might work with $500-$1,000/month.
How should I allocate PPC budget?
Allocate budget based on performance data. Start with 70% on proven campaigns, 20% on testing new approaches, and 10% on experimental channels. Adjust based on results.
Por Qué Usar Esta Calculadora
- Plan PPC budgets based on goals
- Calculate required spend for targets
- Estimate clicks and conversions
- Optimize budget allocation
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"Simple, rápido y realmente útil. Lo tengo guardado en favoritos para cada sesión de planificación de campañas."
Líder de Crecimiento, Startup Fintech