Retainer Value Calculator
Evaluate whether a marketing retainer delivers value compared to project-based pricing.
Cómo Usar Esta Calculadora
Enter your current or proposed monthly retainer amount
Input equivalent project costs for the same work
Factor in value-adds like priority access and strategic input
Review the total value comparison and recommendations
Preguntas Frecuentes
When does a retainer make sense?
Retainers work best when you need ongoing work (10+ hours/month), want priority access to your team, and value having a partner who deeply understands your business.
How much should I save with a retainer vs hourly?
Retainers typically offer 15-25% savings compared to hourly rates. The calculator factors in this discount plus intangible benefits like relationship depth and response time.
What should be included in a marketing retainer?
Typical retainers include a set number of hours or deliverables, strategy meetings, reporting, and account management. Clarify exactly what's included before signing.
How do I evaluate intangible retainer benefits?
Consider priority access value (faster turnaround), institutional knowledge (less ramp-up time), strategic partnership (proactive recommendations), and reduced administrative overhead.
What if I don't use all my retainer hours?
Most retainers include use-it-or-lose-it terms. Calculate your realistic monthly needs and negotiate rollover clauses if your usage varies significantly month to month.
Por Qué Usar Esta Calculadora
- Compare retainer vs project-based pricing
- Calculate effective hourly rates across different models
- Identify the break-even point for retainer value
- Factor in relationship and priority benefits
- Make informed decisions about agency partnerships
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"Esta calculadora nos ayudó a justificar nuestro presupuesto de marketing ante la dirección con datos reales. Por fin, una herramienta que habla el idioma del CFO."
VP de Marketing, Empresa SaaS