Hospitality PR Budget Calculator
Plan your hotel or resort PR and marketing budget across media relations, influencer programs, and brand campaigns.
Cómo Usar Esta Calculadora
Select your property type and enter room count, nightly rate, and occupancy.
Set monthly budgets for PR retainer, media hosting, and influencer programs.
Add photography, social media, crisis prep, and event PR costs.
Review annual budget, estimated ROI, and PR cost as percentage of revenue.
Preguntas Frecuentes
How much should a hotel spend on PR and marketing?
Hotels typically spend 4-8% of total revenue on sales and marketing combined. PR specifically accounts for 1-3% of revenue. Boutique hotels may spend 5-8% due to smaller budgets needing greater visibility, while chain hotels benefit from corporate brand support.
What PR activities generate the most bookings for hotels?
Media hosting and FAM (familiarization) trips deliver the highest conversion, generating coverage that drives bookings directly. Influencer stays produce strong social media content. Award submissions build credibility. Travel trade PR reaches travel agents and tour operators.
How much does a hotel influencer program cost?
Micro-influencers (10K-50K followers) may accept complimentary stays ($200-500/night value). Mid-tier influencers charge $500-2,000 plus a free stay. Top travel influencers charge $2,000-10,000+ per post plus luxury accommodation. Budget $2,000-10,000/month for an ongoing program.
What is the value of a hotel press mention?
A feature in a major travel publication can be worth $10,000-100,000 in equivalent advertising value. A positive review in a national newspaper can drive hundreds of bookings. Track PR-attributed bookings using unique URLs, promo codes, or booking source surveys.
Should hotels invest in crisis communications preparedness?
Every hotel should have a crisis communications plan. Budget $5,000-15,000/year for crisis preparedness including plan development, staff training, and monitoring. A well-handled crisis can actually improve reputation, while poor handling can cost millions in lost bookings.
Por Qué Usar Esta Calculadora
- Set PR budgets based on property type and revenue
- Allocate across earned, owned, and influencer channels
- Calculate PR cost per room and per booking
- Estimate media coverage value and booking impact
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de communications.
Cotización GratisInsertar Esta Calculadora
Agrega esta calculadora a tu sitio web gratis.
"Usamos estas herramientas para construir un presupuesto realista de comunicación de crisis antes de necesitarlo realmente. Planificación inteligente."
Gerente de PR, Servicios Financieros