Media Relations Value Calculator
Calculate the advertising value equivalency (AVE) of your earned media coverage and PR placements.
Earned Media Value
Note: AVE (Ad Value Equivalency) measures the cost of buying equivalent ad space. Industry standard suggests earned media is 3x more valuable than paid advertising due to third-party credibility.
Cómo Usar Esta Calculadora
Enter the number of media placements and their publication reach.
Input estimated advertising rates for each publication type.
The calculator computes total AVE and cost per placement.
Compare earned media value to PR campaign costs to determine ROI.
Por Qué Usar Esta Calculadora
- Calculate AVE (advertising value equivalency)
- Compare PR value to paid advertising costs
- Track ROI of media outreach efforts
- Demonstrate PR campaign effectiveness
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"La calculadora de valor de PR nos ayudó a cuantificar los medios ganados para stakeholders que solo entienden el equivalente publicitario."
Director de Comunicaciones, Salud