Merchandise Profit Calculator

Calculate merchandise profits from events including production costs, venue splits, and sales projections.

Cómo Usar Esta Calculadora

1

Enter products and unit costs

2

Set selling prices and expected sales

3

Add venue split and staffing costs

4

See profit breakdown by product

Preguntas Frecuentes

What merchandise margins should I expect?

Aim for 50-70% gross margin before venue split. After typical 20-25% venue cut, net margins of 30-50% are healthy. High-volume items like t-shirts drive most profit.

What venue merchandise split is standard?

Venues typically take 15-30% of gross merchandise sales. Negotiate lower splits for private events or when bringing your own staff. Some venues charge flat fees instead.

How much merchandise should I bring?

Rule of thumb: merchandise sales average $8-15 per head at concerts, $3-5 per head at sporting events. Factor in sell-through history and bring 20% extra of bestsellers.

What products sell best?

T-shirts typically account for 40-60% of sales. Hoodies are high margin but lower volume. Tour-specific and limited edition items create urgency. Price points of $25-40 sell best.

Should I accept credit cards at merch tables?

Absolutely. Mobile payment processing increases sales 15-30%. The 2.5-3% fee is worth the increased conversion. Always have cash backup for when systems fail.

Por Qué Usar Esta Calculadora

  • Project merchandise revenue
  • Calculate profit margins by item
  • Account for venue splits
  • Plan inventory levels
  • Optimize product mix and pricing

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