Exhibition Booth ROI Calculator

Booth space costs $30-150/sq ft depending on the show. A standard 10x10 booth costs $2,000-5,000 for space alone. Total costs including design, build, graphics, and logistics range from $10,000-50,000 for small booths to $100,000-500,000+ for large island exhibits.

Trade show cost per lead typically ranges from $100-500 depending on the industry and show quality. This is higher than digital channels ($20-100) but trade show leads are often higher quality with 50-70% higher close rates.

A well-staffed booth typically captures leads from 5-10% of booth visitors. For a show with 10,000 attendees, a standard booth might see 200-500 visitors and capture 20-50 qualified leads. Island booths can double these numbers.

Track all costs (space, build, travel, staff time, shipping, marketing) against pipeline generated within 6-12 months post-show. A positive ROI is achieved when closed revenue exceeds total investment by at least 3-5x.

For most companies, attending 3-4 shows with moderate booths outperforms one show with a large booth. Diversification reduces risk and increases market reach. However, industry-leading shows may warrant larger investment for brand positioning.