Facebook Ads ROI Calculator
Calculate the return on investment from your Facebook advertising campaigns with revenue and cost analysis.
Cómo Usar Esta Calculadora
Enter your total Facebook ad spend and the revenue generated from those campaigns over a specific time period.
Add your product costs or margins to calculate true profit, not just revenue. Include any additional costs like agency fees or creative production.
View your ROAS (Return on Ad Spend), net profit, and profit margin to understand the real effectiveness of your Facebook advertising.
Preguntas Frecuentes
What is a good ROAS for Facebook Ads?
A ROAS of 4:1 ($4 revenue per $1 spent) is generally considered good. However, this varies by industry — e-commerce often targets 3-5x, while high-margin services may be profitable at 2x.
How do I calculate Facebook Ads ROI?
ROI = (Revenue - Total Costs) / Total Costs × 100. Total costs include ad spend plus product costs, fulfillment, and any agency or creative fees associated with the campaign.
What is the difference between ROI and ROAS?
ROAS measures revenue relative to ad spend only (Revenue ÷ Ad Spend). ROI accounts for all costs including product costs and overhead. A campaign can have positive ROAS but negative ROI if margins are thin.
How long should I run Facebook Ads before measuring ROI?
Allow at least 2-4 weeks for the Facebook algorithm to optimize delivery. For accurate ROI measurement, run campaigns for a full purchase cycle — typically 30-90 days depending on your product.
Should I include agency fees in my ROI calculation?
Yes, for an accurate picture of profitability you should include all costs: ad spend, agency management fees, creative production costs, and any software or tool subscriptions used for the campaigns.
Por Qué Usar Esta Calculadora
- Measure true ROI from Facebook ad campaigns
- Identify which campaigns are profitable
- Calculate break-even ROAS for your business
- Make data-driven budget allocation decisions
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de marketing.
Cotización GratisInsertar Esta Calculadora
Agrega esta calculadora a tu sitio web gratis.
"El desglose del presupuesto nos ayudó a identificar dónde estábamos gastando de más. Reasignamos el 20% de nuestro presupuesto a canales de mayor rendimiento."
Gerente de Marketing, Marca E-commerce