Instagram Engagement Rate Calculator

For accounts with 1K-10K followers, 3-6% is good. For 10K-100K, 1.5-3.5% is solid. Accounts over 100K typically see 1-2%. Rates vary by industry — food and travel tend to be higher than finance or tech.

Engagement rate = (Likes + Comments + Shares + Saves) ÷ Followers × 100. Some formulas use reach instead of followers for a more accurate view of how engaged your actual viewers are.

Yes, Reels typically get 2-3x more engagement than static feed posts due to algorithmic preference. Reels are shown to non-followers on the Explore page, increasing reach and engagement potential.

Common causes include algorithm changes, posting frequency changes, content quality shifts, follower growth outpacing engagement, or posting at non-optimal times. Audit your content mix and posting schedule.

Yes, engagement rate generally decreases as follower count increases. Micro-influencers (1K-10K) often have 3-6% engagement, while mega-influencers (1M+) may see 0.5-1.5%. This is normal and expected.

Yes, saves are one of the strongest engagement signals on Instagram. The algorithm weights saves heavily when deciding content distribution. Include saves in your engagement calculation for a complete picture.