Lead Generation ROI Calculator
Track lead generation funnel performance from lead to MQL to SQL to closed deal with full ROI analysis.
Cómo Usar Esta Calculadora
Enter leads generated by source
Add MQL and SQL conversion rates
Input close rate and average deal size
See ROI and revenue forecast by source
Preguntas Frecuentes
What's a good cost per lead?
Varies dramatically by industry. B2B software CPL ranges $50-500, while B2C e-commerce might be $5-50. What matters is cost per acquisition relative to customer lifetime value.
How do I calculate lead generation ROI?
Track leads through to closed revenue, then divide revenue by total lead gen spend. Include content, ads, tools, events, and team time in your costs.
What's the difference between MQL and SQL?
MQLs (Marketing Qualified Leads) meet marketing criteria like engagement or demographics. SQLs (Sales Qualified Leads) have been vetted by sales as ready for outreach.
How long should I track leads for ROI?
Track for at least one full sales cycle. B2B with 6-month cycles should measure ROI at 6-12 months from lead creation. Update continuously as leads close.
Which lead sources have best ROI?
Typically: referrals and word of mouth, then organic search, then content marketing, then paid search, then paid social. But this varies by business and audience.
Por Qué Usar Esta Calculadora
- Calculate cost per lead by source
- Track conversion through sales funnel
- Identify highest-ROI lead sources
- Forecast revenue from lead pipeline
- Optimize marketing spend allocation
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"Esta calculadora nos ayudó a justificar nuestro presupuesto de marketing ante la dirección con datos reales. Por fin, una herramienta que habla el idioma del CFO."
VP de Marketing, Empresa SaaS