Branch

Branch is a mobile linking and measurement platform combining deep linking, attribution, and analytics for mobile apps. The platform powers cross-platform deep links that survive app installs, attributing user journeys from any source including email, social, web, and paid ads. Branch includes universal links, deferred deep linking, journey orchestration, fraud prevention, and integration with thousands of ad networks and marketing platforms. It is widely used by major consumer apps, ecommerce brands, and media companies for both attribution and user experience improvements through seamless mobile-web journeys, and supports iOS, Android, and emerging platforms with comprehensive SDKs.