CleverTap

CleverTap is an Indian-founded customer engagement platform combining mobile and web analytics, segmentation, and multichannel marketing automation. The platform tracks user behavior across apps and websites, builds rich user profiles, and triggers personalized push notifications, in-app messages, email, SMS, and WhatsApp campaigns. CleverTap includes funnel analysis, cohort analytics, retention reports, and AI-powered recommendations for engagement optimization. The platform serves major consumer apps, fintech, ecommerce, and media brands across Asia, the Middle East, Europe, and the Americas, with strong presence in emerging markets where mobile-first engagement is critical.