deltaDNA

deltaDNA, now part of Unity Technologies, is a player engagement and analytics platform built for mobile and PC game studios. The platform combines deep player analytics with real-time personalization, allowing game designers to deliver tailored experiences, segment players by behavior, and trigger personalized offers, missions, and notifications. deltaDNA includes funnel analysis, cohort retention, lifetime value modeling, and A/B testing tied directly to in-game decisions. The platform is widely used by mid-core and casual mobile game publishers across Europe and globally that need to balance retention, engagement, and monetization with sophisticated segmentation and live operations capabilities.