MoEngage

MoEngage is a Bay Area-founded but India-headquartered customer engagement and analytics platform combining mobile and web analytics, customer journey orchestration, and AI-driven personalization. The platform unifies user data, segments customers based on behavior, and automates personalized engagement across push, email, SMS, in-app, WhatsApp, and on-site messaging. MoEngage includes predictive analytics, recommendation engines, and detailed funnel and cohort analytics. It serves over 1,200 brands across BFSI, retail, media, and entertainment globally, with particular strength in APAC, MEA, and Latin American markets where it competes head-to-head with major US-based engagement platforms.