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Northbeam

Server-side multi-touch attribution for ecommerce brands

About Northbeam

Northbeam is a San Francisco-based marketing attribution platform built specifically for ecommerce and DTC brands. The platform uses server-side tracking, view-through attribution, and click-based attribution to provide a complete picture of how every channel contributes to revenue, addressing iOS 14 and cookie deprecation challenges. Northbeam integrates with Shopify, Klaviyo, all major ad platforms, and customer data platforms, and includes creative analytics, cohort retention, and forecasting tools. The platform is popular with high-growth DTC brands like Hexclad, Fly By Jing, and others that need accurate attribution across complex customer journeys with privacy-resistant tracking.

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