Simple Analytics

Simple Analytics is a Dutch privacy-first web analytics platform offering cookieless, GDPR-compliant tracking with a focus on simplicity and beautiful dashboards. The script is lightweight, does not collect personal data, and requires no cookie consent banners. Features include UTM tracking, goal conversions, custom events, page metadata, and integrations with major CMS and ecommerce platforms. Simple Analytics emphasizes transparency, hosts data exclusively in the EU, and provides public dashboards for users who want to share metrics openly. The platform is popular with European startups, content creators, and small businesses prioritizing privacy and clean reporting over feature complexity.