Wicked Reports

Wicked Reports is a US-based multi-touch attribution platform purpose-built for ecommerce, DTC, and online business marketing teams. The platform connects ad spend across Facebook, Google, TikTok, and other channels to actual revenue from Shopify, WooCommerce, Klaviyo, and major payment processors, attributing sales using first-click, last-click, even, and time-decay models. Wicked Reports specializes in long sales cycles and high-LTV products, tracking customer journeys over months and providing cohort-based ROI analysis. It is popular with information products, supplement brands, coaching businesses, and DTC ecommerce that need attribution beyond click-based platform reporting.