Falcon.io

Falcon.io is an enterprise social media marketing suite that unifies content planning, publishing, social listening, advertising, audience insights, and customer engagement in one workspace. Now part of Brandwatch and Cision, Falcon helps global brands manage thousands of profiles, coordinate cross-team campaigns, monitor brand and competitor conversations, and respond to customers from a unified inbox. Capabilities include a shared content calendar, asset library, paid advertising tools across Facebook and Instagram, audience analytics, and benchmarking. The platform is widely used by enterprise marketing teams in retail, travel, financial services, and consumer goods that require integrated owned and earned media management at scale.