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Formstory is an ecommerce-focused survey and feedback platform helping online retailers collect product feedback, post-purchase NPS, abandoned cart insights, and customer reviews. The platform integrates natively with Shopify, BigCommerce, and WooCommerce, embedding surveys at key journey points. Features include trigger-based survey logic, customer cohort targeting, integration with email marketing platforms, review collection with rich media, and conversion optimization analytics. Formstory serves DTC brands and ecommerce operators wanting to understand customer motivations, reduce returns, and improve product-market fit through systematic feedback collection at every stage of the customer lifecycle.