668 posts found
The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing cus
YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some in
Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go
Music has been a savior for many people, giving them an outlet to express their feelings and relate to other human beings. There are a wide variety of types of songs, based on all sorts of topics. Som
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on a
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something u
In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s im
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting th
Stephanie Martinez is an investigative journalist currently living in Los Angeles. Born in Barranquilla, Colombia, Stephanie has always had a passion for storytelling and current events. After graduat
Releasing a new product into any marketplace requires a lot of careful planning to ensure its success and it’s no different for the music industry. In fact, planning the release for a single is extrem
Running an online contest is a make-it-or-break-it for your company since it can benefit marketing and generate profits if done correctly. If done wrong, a poorly run online contest can make you look
