Prince

As one of the most talented and successful musicians in history, Prince left an indelible mark on the music industry. When he decided to return to performing after working on new material, Prince enlisted the support of AMW to ensure a triumphant comeback on stages around the world.

Challenge

The primary challenge was to strategically target specific promoters and venue locations worldwide to maximize the impact of Prince's return to the stage, while also coordinating selected private engagements.

AMW devised a comprehensive plan to support Prince's comeback, focusing on the following key aspects:

Global Promoter Outreach: We conducted extensive research and leveraged our industry connections to identify and engage with the most suitable promoters and venue locations for Prince's performances worldwide.

Collaboration with DJ Rashida: We worked closely with Prince's DJ Rashida to manage her participation in selected private engagements in the United States and abroad, enhancing the overall appeal and impact of these exclusive events.

Our strategic partnership with Prince led to impressive results:

Successful Performances: Prince's comeback performances were met with widespread acclaim, reaffirming his enduring influence and popularity in the music world.

Expanded Global Reach: Our targeted approach to promoter and venue selection enabled Prince to reach a diverse range of audiences around the world, further solidifying his international appeal.

Seamless Private Engagements: Our collaboration with Prince's DJ Rashida ensured the seamless execution of her participation in private events, adding a unique and memorable touch to these exclusive occasions.

By partnering with AMW, Prince was able to make a triumphant return to the stage, captivating fans around the world with his unparalleled talent and charisma. Our strategic approach to promoter and venue selection, combined with our close collaboration, ensured that Prince's performances and private engagements were executed flawlessly, cementing his status as a musical icon for generations to come.