BETC
Paris creative agency known for culturally ambitious brand work
About BETC
Founded in 1994 by Rémi Babinet, Mercedes Erra, Eric Tong Cuong, and Marco de la Fuente in Paris, BETC is Havas Group's most awarded creative agency and the largest in France. Operating from its landmark Magasins Généraux office, BETC has built iconic work for Air France, Evian, Canal+, Lacoste, Nike, and Peugeot. The agency is a multi-time Cannes Lions Agency of the Year for France and is known for cinematic craft, cultural intelligence, and a distinctly European creative voice.
Best for
Premium and lifestyle brands seeking cinematic, culturally ambitious creative work with European sensibility
Specialties
brand-campaigns
film-production
cultural-storytelling
art-direction
integrated-campaigns
copywriting
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