New Heartland Group

Cultural marketing and branded entertainment for the New Heartland consumer.

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About New Heartland Group

New Heartland Group is a Nashville-based branding, marketing, and cultural insights agency serving the 60% of US consumers living outside the coastal metros. Through its One Bullet Entertainment division, the group brokers direct brand-talent partnerships with artists, athletes, and influencers, and delivers campaign strategy, branded content, and experiential activations rooted in New Heartland culture.

Best for

National brands targeting middle-American consumers through culturally resonant entertainment programming.

Specialties

Cultural marketing Branded entertainment Talent partnerships Consumer insights Experiential campaigns

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