New Heartland Group
Cultural marketing and branded entertainment for the New Heartland consumer.
About New Heartland Group
New Heartland Group is a Nashville-based branding, marketing, and cultural insights agency serving the 60% of US consumers living outside the coastal metros. Through its One Bullet Entertainment division, the group brokers direct brand-talent partnerships with artists, athletes, and influencers, and delivers campaign strategy, branded content, and experiential activations rooted in New Heartland culture.
Best for
National brands targeting middle-American consumers through culturally resonant entertainment programming.
Specialties
Cultural marketing
Branded entertainment
Talent partnerships
Consumer insights
Experiential campaigns
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