About Refine Labs
Refine Labs is a demand generation agency that helps mid-market and enterprise B2B SaaS companies transition from traditional lead generation to modern demand creation strategies. The agency has worked with over 300 B2B SaaS companies with $50M+ ARR, offering marketing strategy assessments and ongoing demand strategy management. Their approach emphasizes dark social attribution and measuring marketing's direct impact on pipeline and revenue.
Best for
Mid-market and enterprise B2B SaaS companies with $50M+ ARR looking to modernize their marketing from lead generation to demand generation strategies.
Frequently Asked Questions
What size companies does Refine Labs work with?
Refine Labs works with mid-market and enterprise B2B SaaS companies typically with $50M+ in annual recurring revenue, helping them modernize marketing strategies to capture modern buyers.
What does Refine Labs charge?
Refine Labs offers Marketing Strategy & Digital Media Assessment projects starting at $35K for 6-8 weeks, with ongoing demand strategy and media management engagements for companies ready for a longer commitment.
What is demand generation vs lead generation?
Refine Labs helps companies shift from lead generation (gating content for contact info) to demand generation (creating genuine buyer interest through ungated content, dark social, and community-driven strategies).
Specialties
Demand creation philosophy Dark social focus Thought leadership
Have you worked with Refine Labs? Share your experience to help others.
Unlock Your Full Profile
Gallery, inquiry form, reviews & featured badge — all included with Premium.
Upgrade Your Listing Compare plans →Similar Marketing Agencies
Explore More Marketing Agencies
Browse our full marketing agencies directory, or let AMW's team match you with the right partner for your project.