the future of agency

the future of agency is a full-service book marketing and publishing consulting agency helping authors and publishers build strategic, bespoke campaigns designed to reach the right readers and drive book sales. Founded by publishing veteran Andrea Jo DeWerd, the future of agency brings Big Five publishing expertise together with the flexibility and innovation of an independent agency. The team works with traditionally published, independent, and hybrid authors across fiction and nonfiction, with experience spanning more than 100 New York Times bestsellers. Unlike agencies focused primarily on traditional publicity, the future of agency offers book marketing under one roof—from strategy and author platforms to influencer and Bookstagram campaigns, book club marketing, bookseller and librarian outreach, email and social media, digital advertising, events and speaking, websites, metadata and SEO, partnerships, and targeted media and podcast outreach. Every campaign is built around the individual book, its readers, the author’s goals, and the support already being provided by the publisher. The agency is known for transparent communication, thoughtful strategy, and measurable, direct-to-reader marketing rather than one-size-fits-all campaigns. For comprehensive campaigns, authors are encouraged to begin planning approximately 12 months before publication.