Atomic 212 launched in 2008 and grew into Australia's largest independent media agency before joining Publicis Groupe ANZ in 2025, where it continues to operate as an independent operation. The agency is known for data-driven media planning and buying across TV, digital, programmatic, OOH, search, and social, with offices in Sydney, Melbourne, Brisbane, Adelaide, and Darwin. Key clients include BMW, Salesforce, Bupa, Origin Energy, and Tourism NT.

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Australian and APAC brands wanting data-led full-service media

Specialties

Media Planning Programmatic Performance Media Search Data Analytics Broadcast

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