Essence (GroupM)

A global data and measurement-driven media agency

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About Essence (GroupM)

EssenceMediacom, formed from the merger of Essence and MediaCom, is a global media agency within GroupM (WPP). The firm manages over $20 billion in annual media investment for clients including Google, NBCUniversal, and Mars. EssenceMediacom combines data science, technology, and creative media strategy.

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Global brands seeking data-driven media planning and buying at scale

Frequently Asked Questions

What is EssenceMediacom and how was it formed?

EssenceMediacom was created by merging Essence and MediaCom, two agencies within GroupM (WPP). The combined entity manages over $20 billion in annual media investment for global clients, bringing together data-driven digital expertise with traditional media planning capabilities.

What types of campaigns does EssenceMediacom create?

The agency creates breakthrough campaigns across multiple channels. Notable examples include Google Chrome's Speed Challenge with Lil Yachty and Lando Norris, eBay's pre-loved fashion campaign, and TUI's World Cook series streamed on Amazon Prime Video.

What industries does EssenceMediacom serve?

EssenceMediacom works across technology, e-commerce, travel, and consumer brands. Their client roster includes Google, eBay, and TUI, among other major global advertisers.