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UM (IPG Mediabrands)

A global media agency driving business results through media

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About UM (IPG Mediabrands)

UM is a global media agency within IPG Mediabrands operating in over 100 countries. The firm works with brands including Johnson & Johnson, Coca-Cola, BMW, and Spotify. UM is known for its "Better Science, Better Art, Better Outcomes" approach combining analytics with creative media solutions.

Best for

Large national and global advertisers seeking data-driven media planning and buying across all channels

Frequently Asked Questions

What is UM's specialty?

UM specializes in media planning and buying across all channels, using proprietary tools and data analytics to optimize investments.

What is UM's relationship to IPG?

UM is a core media agency within IPG Mediabrands, the media solutions division of Interpublic Group.

What size clients does UM serve?

UM primarily works with large national and global advertisers across automotive, finance, technology, and consumer goods.

Specialties

Media Planning Media Buying Brand Strategy Analytics Digital Media

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