Primary Wave Music

Primary Wave is a New York-based independent music publisher and brand management firm focused on acquiring and managing iconic music catalogs. The company owns interests in catalogs including Bob Marley, Whitney Houston, Prince, Smokey Robinson, Stevie Nicks, and Olivia Newton-John, providing publishing administration, sync licensing, brand partnerships, film/TV development, and marketing services. Primary Wave's hybrid music-and-brand-management approach extends estate revenue beyond traditional publishing into branded merchandise, biopics, and experiential properties.