Optimising

We're Optimising, an SEO-only agency based in Melbourne. Established in 2008, we've spent 17 years doing one thing and doing it well. We specialise in technical SEO, platform migrations, local and franchise SEO, and GEO (generative engine optimisation) for AI search. From Google to ChatGPT, Perplexity, Claude and Gemini, we help brands get found wherever their customers are searching. Our clients include Chemist Warehouse, adidas APAC, Nando's, Jim's Group, Forever New, and Tiger Mist. We dropped paid advertising five years ago to specialise. SEO is all we do, and we publish original Australian research so our advice is built on data, not opinions. We're a Google Premier Partner, Shopify Plus Partner, certified B Corp, and 1% for the Planet member. Whether you're migrating platforms, expanding markets, or defending share of voice in AI search, we'll tell you what you need to hear. From Google to AI, we're focussed on optimising everywhere.