97th Floor

Content-driven social strategy

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About 97th Floor

Content-driven digital marketing company offering social media strategy, content creation, and paid social campaigns. Creates data-informed social programs for enterprise B2B and B2C brands.

Best for

Enterprise and mid-market brands seeking comprehensive digital marketing with AI search optimization

Frequently Asked Questions

What services does 97th Floor provide?

97th Floor offers comprehensive digital marketing services including AI search optimization, traditional SEO, advertising across over 20 platforms, content strategy, and design. They specialize in blending technical SEO expertise with AI innovation to optimize for both traditional search engines and generative AI platforms. Their approach combines channel strategies with unique audience insights to create campaigns that reach audiences at the right time to convert.

What types of companies does 97th Floor work with?

97th Floor works with notable brands including Ancestry, Zoom, Capital One, Chronosphere, Solo.io, Proponent, Hiya, and NuOrder. Based on their case studies and client testimonials, they serve enterprise and mid-market companies across various industries that need strategic digital marketing partnership. They maintain a 93% client retention rate and generate 84% of their growth from referrals.

What makes 97th Floor different from other marketing agencies?

97th Floor differentiates itself through its focus on AI search optimization, audience-first strategies, and deep brand partnership approach. They've been in business for nearly 20 years and emphasize not chasing trends or cutting corners, instead building intentional campaigns based on deep audience understanding. Clients specifically praise their project management skills, transparency, authenticity, and ability to drive profitable bottom-line results.

What kind of results has 97th Floor achieved for clients?

97th Floor has delivered significant measurable results including a 743% boost in site traffic for Chronosphere's out-of-home advertising strategy and a 26% increase in total leads for Solo.io with a 29% decrease in cost-per-lead. For AI search optimization, they achieved a 261% growth in AI search results mentions for a cruise line client, capturing 66.2% of competitive mentions and 88.4% of impressions in AI search results.