Social Media ROI Calculator
Measure the return on your social media investment across platforms, campaigns, and content types.
Cómo Usar Esta Calculadora
Enter your social media ad spend and team costs
Add impressions, engagement, and conversions
Input revenue attributed to social
See ROI by platform and campaign
Preguntas Frecuentes
How do I calculate social media ROI?
ROI = (Revenue from Social - Cost of Social) / Cost of Social. Include ad spend, tool subscriptions, content creation costs, and allocated team time in your costs.
What social media metrics matter most?
Focus on metrics tied to business outcomes: website traffic, lead generation, and conversions. Engagement metrics are leading indicators but don't directly show ROI.
How do I attribute revenue to social media?
Use UTM parameters for link tracking, set up conversion tracking in ad platforms, and implement multi-touch attribution to understand social's role in the customer journey.
What's a good social media ROI?
Varies widely by industry and goal. For direct response, aim for positive ROI. For brand building, measure against brand awareness and consideration lift rather than direct sales.
Should I include organic social in ROI?
Yes, include the cost of creating organic content and managing accounts. Organic social has costs (team time, tools) even without ad spend.
Por Qué Usar Esta Calculadora
- Track social media spend vs returns
- Calculate cost per engagement and conversion
- Compare performance across platforms
- Justify social media budgets
- Optimize content and ad strategy
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Líder de Crecimiento, Startup Fintech