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Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more a
Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd.
AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to
Rebranding your business can help you boost revenue. It’ll attract more potential customers to your brand as well as assist you in retaining your existing customer base. If done right, rebranding c
It takes an immense amount of effort and time to build your brand. But if you can’t attract and retain customers, you won’t be able to survive in the market for long. It’s a big challenge to attract a
Jackson combines fashion and music in new song just in time for the summer Los Angeles, CA - May 25th, 2018 -- Hong Kong’s own Jackson Wang is back with a brand new single that combines the fresh hip
In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding your
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on a
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something u
In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s im
Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 h
