Media Relations Value Calculator
Calculate the advertising value equivalency (AVE) of your earned media coverage and PR placements.
Earned Media Value
Note: AVE (Ad Value Equivalency) measures the cost of buying equivalent ad space. Industry standard suggests earned media is 3x more valuable than paid advertising due to third-party credibility.
How to Use This Calculator
Enter the number of media placements and their publication reach.
Input estimated advertising rates for each publication type.
The calculator computes total AVE and cost per placement.
Compare earned media value to PR campaign costs to determine ROI.
Why Use This Calculator
- Calculate AVE (advertising value equivalency)
- Compare PR value to paid advertising costs
- Track ROI of media outreach efforts
- Demonstrate PR campaign effectiveness
Need Expert Help?
Our team can help you build a customized communications strategy.
Get a Free QuoteEmbed This Calculator
Add this calculator to your website for free.
"The PR value calculator helped us quantify earned media for stakeholders who only understand ad equivalency."
Communications Director, Healthcare