Communications Calculators

Measure PR value, media coverage impact, and crisis communication costs.

Plan and estimate crisis communications costs. Build a comprehensive budget for crisis preparation, response, and reputation recovery.

Quantify the cost of poor internal communication and calculate ROI on improving employee communications and collaboration tools.

Estimate media training costs for executives and spokespeople. Build a budget for interview preparation, mock sessions, and ongoing coaching.

Calculate the advertising value equivalency (AVE) and earned media value (EMV) of your press coverage. Quantify PR impact for stakeholders.

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