Communications Calculators

Measure PR value, media coverage impact, and crisis communication costs.

Plan and estimate crisis communications costs. Build a comprehensive budget for crisis preparation, response, and reputation recovery.

Estimate crisis communications response costs based on severity, duration, and required resources.

Quantify the cost of poor internal communication and calculate ROI on improving employee communications and collaboration tools.

Calculate the value of earned media placements using AVE, impression-based, and outcome-based models.

Estimate media training costs for executives and spokespeople. Build a budget for interview preparation, mock sessions, and ongoing coaching.

Calculate the advertising value equivalency (AVE) and earned media value (EMV) of your press coverage. Quantify PR impact for stakeholders.

Calculate the cost of press release distribution across wire services, targeted outreach, and multimedia.

Plan speaker and thought leadership program budgets including fees, travel, and production costs.

Budget for executive thought leadership programs including content, speaking, and visibility initiatives.

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