Investor Relations Budget Calculator

Plan your investor relations program costs including annual reports, roadshows, earnings calls, and IR technology.

Calculator

Company Profile

Reporting & Compliance

Events & Outreach

Technology & Communications

Personnel

IR Budget Summary

Annual IR Budget
$755K
Monthly Budget
$63K
% of Market Cap
0.151%
Cost per Analyst
$151K
vs. Industry Benchmark (Small Cap (< $2B))
+$405K(+115.7%)
Benchmark: $350K/year

Budget by Category

Personnel$240K
31.8%
Reporting & Compliance$175K
23.2%
Events & Roadshows$165K
21.9%
PR & Communications$120K
15.9%
Technology & Tools$55K
7.3%

Coverage Metrics

Analysts Covered5
Earnings Calls/Year4
IR Team Size2
PR Agency Annual$120K
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How to Use This Calculator

1

Select your company stage (pre-IPO, small cap, mid cap, large cap).

2

Enter costs for annual reports, quarterly earnings, and compliance.

3

Add roadshow, investor day, and shareholder meeting budgets.

4

Review total IR budget, per-analyst cost, and industry benchmarks.

Frequently Asked Questions

How much do companies spend on investor relations?

IR budgets range from $150,000-500,000 for small caps, $500,000-1.5 million for mid caps, and $1-5 million+ for large caps. This typically represents 0.01-0.05% of market cap. Pre-IPO companies spend $200,000-500,000 on IR preparation.

What are the main costs of an IR program?

Key costs include: IR staff (40-50%), annual report production (5-10%), quarterly earnings materials (3-5%), investor days and roadshows (10-15%), IR technology platform (5-8%), PR and media relations (5-10%), and compliance/legal (5-10%).

How much does an annual report cost to produce?

Annual reports cost $50,000-200,000 for small-mid caps and $200,000-500,000+ for large caps. Costs include: design and layout ($20,000-80,000), writing and editing ($15,000-40,000), printing ($10,000-50,000), and photography ($5,000-20,000).

What IR technology do public companies need?

Essential IR tools include: IR website platform ($10,000-50,000/year), earnings call webcasting ($5,000-15,000/event), investor CRM ($15,000-40,000/year), surveillance/targeting ($20,000-50,000/year), and perception studies ($15,000-40,000/year).

How much does an investor roadshow cost?

A typical roadshow costs $20,000-75,000 per trip including: executive travel and accommodation ($5,000-15,000), logistics and scheduling ($3,000-10,000), presentation materials ($5,000-15,000), and venue/hospitality for group events ($5,000-20,000).

Why Use This Calculator

  • Budget all IR program components
  • Calculate IR costs as percentage of market cap
  • Benchmark against companies of similar size
  • Plan roadshow and investor day expenses

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