Entertainment Industry
Entertainment Marketing & PR
Strategic marketing and PR for entertainment. Build buzz, grow audiences, and create cultural moments.
Entertainment Marketing Expertise
Entertainment marketing is about creating moments that capture attention and build lasting fan connections. AMW's entertainment practice serves music artists and labels, film and TV productions, gaming companies, live events, and streaming platforms.
We understand that entertainment marketing operates on different rules. Success requires cultural fluency, timing, and the ability to create buzz that breaks through the noise. Our team includes former entertainment journalists, label marketers, and digital specialists who know how to build audiences and drive engagement.
From album launches to film premieres, tour announcements to game releases, we create integrated campaigns that generate coverage, social conversation, and ticket/stream sales. Our relationships with entertainment media, influencers, and cultural tastemakers give our clients access to the audiences that matter.
Industry Challenges
- Breaking through in crowded content landscape
- Building and engaging fan communities
- Timing campaigns for maximum impact
- Balancing earned, owned, and paid media
- Adapting to rapidly changing platforms
- Creating viral moments authentically
Why Choose AMW
- Deep entertainment industry connections
- Cultural fluency and trend awareness
- Social media and influencer expertise
- Experience across music, film, TV, gaming
- Event marketing and promotion
Entertainment Services
Specialized services tailored for the entertainment industry
Success Stories in Entertainment
See how we've helped entertainment brands achieve their goals
Dana Mahina
Dana Mahina: Elevating Leadership Influence Through Strategic PR & Media Engagement
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Blankit Media
Media Revolutionizing the Podcast Landscape: An In-depth Look at Blankit Media's Disruptive Approach to Podcasting
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Mew Suppasit
"Forever Love" - A Global Collaboration Project Lighting up the International Music Scene
Read Case Study
Lofi Girl
Setting New Benchmarks in Streaming: A Dive into Lofi Girl's Innovative Campaign and its Resounding Impact
Read Case StudyFrequently Asked Questions
What types of entertainment clients do you work with?
We work across entertainment: music artists and labels, film and TV productions, gaming companies, streaming services, live events and festivals, and entertainment technology companies.
How do you approach music PR differently from other industries?
Music PR requires understanding release cycles, playlist strategies, and fan community dynamics. We time campaigns to maximize streams, build narrative arcs across releases, and leverage relationships with music media and influencers.
Can you help with film and TV publicity?
Yes, we provide full-service entertainment PR including press junkets, premiere events, critic screenings, and ongoing publicity campaigns. We work with studios, streamers, and independent productions.
Do you work with emerging artists or only established names?
We work with both. We love helping emerging talent build their audiences and have programs specifically designed for artists at different career stages. Many of our long-term clients started with us early in their careers.
How do you measure success in entertainment PR?
Metrics include coverage quality and reach, social engagement and follower growth, streaming numbers, ticket sales, and overall campaign ROI. We track what matters for your specific goals.
Ready to Grow Your Entertainment Brand?
Get a customized strategy for your entertainment business. Free consultation, no obligations.