Dana Mahina

Dana Mahina: Elevating Leadership Influence Through Strategic PR & Media Engagement

Dana Mahina case study

Overview

Our team collaborated with Dana Mahina, a renowned leadership expert, executive coach, and best-selling author, to amplify her professional brand, increase awareness of her book B Is For Burnout, Not Bitch: From Overdrive to Thrive A-Z, and expand her influence in the leadership development space. With a focus on conscious leadership and personal transformation, Dana’s work empowers professionals to integrate career success with personal fulfillment. Through a strategic PR and media engagement approach, we positioned her as a leading voice in executive coaching and leadership innovation.

Our Approach

  1. Public Relations & Media Outreach: We secured high-impact media placements in business and leadership publications, reinforcing Dana’s thought leadership and expanding her audience reach.
  2. Book Launch & Bestseller Positioning: By leveraging targeted PR campaigns, book reviews, and digital marketing, we helped B Is For Burnout, Not Bitch: From Overdrive to Thrive A-Z achieve Amazon bestseller status, solidifying Dana’s credibility as an influential author.
  3. Speaking Engagements & Thought Leadership: Positioning Dana as a keynote speaker and panelist at leadership summits, corporate events, and executive roundtables enhanced her industry presence.
  4. Podcast & Digital Media Features: Through guest appearances on top leadership and business podcasts, Dana shared her expertise with engaged audiences, increasing brand recognition.
  5. Brand Storytelling & Digital Presence: We refined Dana’s messaging and optimized her online platforms to ensure consistency in brand identity and audience engagement.

To maximize Dana’s visibility and industry authority, we implemented a comprehensive strategy that included:

  1. Amazon Bestseller Recognition: B Is For Burnout, Not Bitch: From Overdrive to Thrive A-Z gained strong traction, boosting Dana’s credibility and expanding her readership.
  2. Increased Media Presence: Dana’s insights were featured in key business and leadership media outlets, strengthening her influence in the industry.
  3. Expanded Speaking & Coaching Engagements: A rise in demand for Dana’s executive coaching programs and speaking appearances positioned her as a sought-after leadership expert.
  4. Enhanced Digital & Audience Growth: Improved online engagement and community interactions fostered a stronger connection with professionals seeking leadership transformation.

Our strategic efforts resulted in significant achievements for Dana Mahina, including:

Through a strategic, multi-channel PR approach, our team successfully elevated Dana Mahina’s brand, expanded the reach of her best-selling book, and positioned her as a premier thought leader in leadership and executive coaching. By combining media engagement, digital storytelling, and high-impact visibility initiatives, we reinforced Dana’s authority, ensuring her message continues to inspire and empower professionals worldwide.

Results

Amazon Bestseller Recognition

B Is For Burnout, Not Bitch: From Overdrive to Thrive A-Z gained strong traction, boosting Dana’s credibility and expanding her readership.

Increased Media Presence

Dana’s insights were featured in key business and leadership media outlets, strengthening her influence in the industry.

Expanded Speaking & Coaching Engagements

A rise in demand for Dana’s executive coaching programs and speaking appearances positioned her as a sought-after leadership expert.

Enhanced Digital & Audience Growth

Improved online engagement and community interactions fostered a stronger connection with professionals seeking leadership transformation.

Related Case Studies

Explore more of our work in this industry

Ready to achieve similar results?

Let's discuss how we can help you reach your goals.