Jason Zhang

Jason Zhang, an award-winning pop singer and media personality based in Shanghai, China, burst onto the music scene in 2004 as the champion of "My Show." With the release of his 14th album, "FUTURE·LIVE," in May 2018, Jason sought to broaden his appeal in the United States. To achieve this, he partnered with AMW to develop an effective release strategy for his latest work, aimed at capturing U.S. media attention.

Challenge

The primary challenge was to create a tailored marketing strategy that would effectively showcase Jason Zhang's music to the U.S. market, raising awareness of his unique talent and expanding his international fan base.

1. Marketing Collateral: AMW prepared press releases and other marketing materials to promote Jason Zhang's album, ensuring a consistent message and a strong connection with his existing brand.
2. Industry Network Distribution: We leveraged our extensive industry network to distribute the album and marketing materials to relevant media outlets, influencers, and tastemakers within the U.S. market.
3. Billboard Exposure: Jason Zhang received prominent billboard exposure in Times Square, further boosting his visibility and generating buzz around his music releases.

Working closely with Jason Zhang's label, AMW implemented a comprehensive marketing strategy that included:

1. Growing Global Popularity: Jason's worldwide popularity has surged, as evidenced by his numerous awards, hit albums, and TV appearances, including 33 awards for Most Popular Male Singer and 12 titles as Best Male Singer.
2. Successful World Tour: Jason's "The Sound of My Heart Tour" sold out venues in the U.S., Canada, Malaysia, Australia, Italy, and the UK, demonstrating his growing international appeal.
3. Hollywood Collaborations: Jason's songs have appeared in Hollywood movies, further cementing his reputation as a globally recognized artist.
4. Widely Celebrated Performances: His performances at the CCTV Spring Festival Gala have been well received by fans, showcasing his ability to captivate audiences around the world.

Our strategic partnership with Jason Zhang led to remarkable results:

By collaborating with AMW, Jason Zhang successfully expanded his global reach, raising awareness of his unique talent in the U.S. market and beyond. Our targeted marketing strategy, combined with our extensive industry network and expertise, ensured that Jason's music resonated with new audiences, further solidifying his status as an internationally acclaimed artist.