Jackson Wang (Got7)

Jackson Wang, a renowned K-Pop star and media personality from Hong Kong, China, rose to fame as a member of the popular boy band GOT7. Known for their electrifying dance performances inspired by breakdancing and martial arts, GOT7 has captured the hearts of fans worldwide. Seeking to establish a distinct identity for his new solo music in the North American market, Jackson Wang enlisted the support of AMW and Kanjian Music.

Challenge

The primary challenge was to generate media attention around Jackson Wang's solo music, setting it apart from his widely recognized work with GOT7, and to enhance his presence in the North American market.

1. Marketing Collateral: We developed captivating press releases and promotional materials to highlight the unique appeal of Jackson's solo music and showcase his individual talent.
2. Distribution & Promotion: We leveraged AMW's extensive industry network to distribute Jackson's marketing collateral, ensuring that his music reached key influencers, media outlets, and potential fans.

AMW and Kanjian Music collaborated to create a comprehensive marketing strategy for Jackson Wang's latest singles:

1. Solo Success: Jackson's latest singles gained significant traction and top chart recognition, paving the way for his successful transition to a major solo artist.
2. Viral Music Videos: Jackson's "Papillon" video amassed over 19 million views on YouTube, while his "Okay" music video garnered over 14 million views, and "Dawn of Us" reached over 8.9 million views and counting.
3. Mainstream Media Coverage: Jackson Wang's solo work was featured in major US publications, including Billboard, further boosting his visibility in the North American market.
4. Growing Fanbase: With the support of AMW and Kanjian Music, Jackson's fanbase continues to expand, strengthening his position as a solo artist in the competitive music industry.

Our strategic partnership with Jackson Wang yielded impressive results:

By working closely with Jackson Wang and Kanjian Music, AMW successfully crafted and executed a strategic marketing plan that distinguished Jackson's solo music from his work with GOT7. Our combined efforts have helped Jackson make a powerful impact as a solo artist in the North American market, with his captivating music videos and mainstream media coverage fueling a rapidly growing fanbase.