Press Release Impact Calculator

Measure press release impact with reach, AEV, and engagement scoring.

How to Use This Calculator

1

Enter number of publications, average reach per publication, and ad value per placement.

2

Add social shares and website traffic generated from the press release.

3

View overall impact score (Exceptional, Strong, Moderate, Developing), total AEV, reach metrics, and estimated leads.

Why Use This Calculator

  • Calculate advertising equivalent value
  • Measure total reach and amplification
  • Score overall impact (0-100)
  • Estimate lead generation potential

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"Finally, a way to estimate internal communications costs that leadership takes seriously. The data speaks for itself."

Internal Comms Lead, Enterprise Tech

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