Media Training Budget Calculator
Estimate media training costs for executives and spokespeople. Build a budget for interview preparation, mock sessions, and ongoing coaching.
Training Parameters
Training Modules
Core messaging, bridging techniques, body language
4 hours
On-camera practice with professional feedback
2 hours
Handling tough questions, crisis scenarios
4 hours
TV/video interview techniques, studio preparation
3 hours
Long-form conversation, storytelling techniques
2 hours
Email interviews, op-eds, byline preparation
2 hours
Budget Summary
6 total training hours
$3,075
per participant
$2,563
per training hour
Estimated ROI
$156,000
Improved media value
$25,000
Risk mitigation
1077%
Estimated ROI
Best Practices:
- • Schedule training 2-4 weeks before major announcements
- • Include mock interviews with realistic scenarios
- • Annual refreshers maintain skills and update messaging
How to Use This Calculator
Enter the number of participants and their level.
Select training format: in-person, virtual, or hybrid.
Choose which training modules to include.
Review total investment and ROI estimates.
Frequently Asked Questions
How much does executive media training cost?
Executive media training ranges from $3,000-15,000 per person for comprehensive programs. Half-day sessions start around $2,000. Costs vary by trainer experience, customization level, and whether mock interviews include video review. Group training reduces per-person costs.
How often should executives refresh media training?
Annual refreshers are recommended for primary spokespeople. Major events (IPO, crisis, CEO change) should trigger additional preparation. Quarterly message reviews help keep spokespeople current without full retraining. Budget 25-30% of initial training for yearly refreshers.
Is virtual media training as effective as in-person?
Virtual training is 70-80% as effective for fundamentals and saves 20-30% on costs. However, in-person is superior for camera presence coaching, crisis preparation, and executive-level training where body language matters. A hybrid approach—virtual foundations, in-person advanced—often works best.
What should media training include?
Essential components: message development, bridging techniques, handling tough questions, body language coaching, and mock interviews with professional feedback. Advanced programs add crisis scenarios, industry-specific situations, and video review. Tailor content to likely interview types.
When should we schedule media training?
Schedule 2-4 weeks before major announcements or media pushes. Annual training works well at the start of fiscal years when messaging is fresh. Crisis training should happen before you need it—ideally quarterly scenario reviews. Avoid training during high-stress periods.
Why Use This Calculator
- Build comprehensive media training budgets
- Select from modular training components
- Adjust for participant level and format
- Include annual refresher programs
- Calculate cost per participant and per hour
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