Influencer Campaign ROI Calculator
Calculate ROI and cost efficiency metrics for influencer marketing campaigns.
Calculator
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Campaign Costs
$
$
Total cost: $7,000
Total impressions/views expected
Performance Metrics
0.5%10%
0.5%10%
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Campaign ROI
+114.3%
Profit: $8,000
Revenue
$15,000
Conversions
300
Cost Efficiency
Cost Per 1,000 Reach (CPM):$14
Cost Per Engagement:$0
Cost Per Conversion:$23
Engaged Audience:15,000
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How to Use This Calculator
1
Enter campaign budget, influencer fees, and expected reach.
2
Adjust engagement rate and conversion rate sliders based on your expectations.
3
See ROI percentage, revenue projections, and cost efficiency metrics (CPM, cost per engagement, cost per conversion).
Why Use This Calculator
- Measure campaign profitability
- Calculate cost per engagement and conversion
- Optimize influencer selection
- Justify marketing spend with data
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"Simple, fast, and actually useful. I've bookmarked this for every campaign planning session."
Growth Lead, Fintech Startup