Instagram Influencer Pricing Calculator
Estimate influencer rates for Instagram posts, stories, reels, and carousels based on followers, engagement, and niche.
Estimated Rate per Feed Post
$625
Range: $438 – $813
Influencer Tier
Micro Influencer
Est. Engagements
1.8K
Cost per Engagement
$0.36
CPM (Est.)
$41.67
15.0K reach
Industry Benchmarks
• Nano (1K-10K): $10-$100 per post
• Micro (10K-100K): $100-$500 per post
• Mid-Tier (100K-500K): $500-$5,000 per post
• Macro (500K-1M): $5,000-$10,000 per post
• Mega (1M+): $10,000+ per post
How to Use This Calculator
Enter follower count and engagement rate
Select content type and niche
Add exclusivity or usage rights if needed
Get estimated rate with industry comparison
Frequently Asked Questions
How much should I charge as an influencer?
A common formula is $10 per 1,000 followers for a feed post, adjusted for engagement rate and niche. High-engagement accounts (6%+) can charge 1.5x more. Finance and tech niches command 40-50% premiums.
What is the difference between nano and micro influencers?
Nano influencers have 1K-10K followers and typically charge $10-100/post. Micro influencers have 10K-100K followers and charge $100-500/post. Smaller influencers often have higher engagement rates.
How much more should I charge for exclusivity?
Exclusivity periods (preventing promotion of competitors) typically add 50% to the base rate. Usage rights for paid ads add another 25%. These can significantly increase the total campaign cost.
Do Reels pay more than regular posts?
Yes, Reels typically command 1.5x the rate of a standard feed post due to higher production effort and often better reach. IGTV/long-form video can be 2x the standard rate.
Should I offer bulk discounts?
Bulk discounts are common: 10% off for 3+ posts, 15% off for 5+ posts, and 25% off for 10+ posts. This incentivizes longer partnerships while maintaining your per-post value.
Why Use This Calculator
- Calculate rates for all content types
- Factor in niche, engagement, and add-ons
- See bulk discount savings
- Compare against industry benchmarks
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