About FutureBrand
FutureBrand is a global brand transformation company with offices across five continents. Part of the Interpublic Group, FutureBrand publishes the annual FutureBrand Index that ranks companies by brand strength. The firm specializes in corporate, product, and destination branding for major global enterprises.
Best for
Global enterprises seeking comprehensive brand transformation
Frequently Asked Questions
What services does FutureBrand offer?
FutureBrand provides brand strategy, brand design, verbal and visual identity, and brand experience services. Their capabilities include strategy development, naming, design systems, and brand activation — all aligned with clients' business goals.
What notable brand transformations has FutureBrand delivered?
FutureBrand has transformed major global brands including American Airlines (transforming an American icon), Air India (turning a national institution into a national inspiration), Nesquik (creating a new age for the brand), and Brembo.
What is the FutureBrand Index?
The FutureBrand Index is the firm's annual publication that ranks companies by brand perception strength. It has become an influential benchmark in the branding industry for measuring how perception drives business value.
Where does FutureBrand operate?
FutureBrand has offices across five continents, providing global reach for brand transformation projects. As part of the Interpublic Group, they have access to extensive resources and networks worldwide.
Specialties
Corporate Branding Product Branding Destination Branding Brand Strategy Visual Identity
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